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ERIC Number: ED028651
Record Type: Non-Journal
Publication Date: 1968
Pages: 28
Abstractor: N/A
Reference Count: N/A
Telephone Interview Audience Analysis of WPSX-TV--its Measurement and Evaluation.
Dubin, Samuel S.; And Others
The results of a telephone survey were used to estimate that 156,000 families watch WPSX-TV, an Educational television station located in central Pennsylvania. Of the sample contacted (N=1,984) 78% watched the station at least once a week and 15% watched daily. During the telephone interview 80% of the respondents agreed to fill out a follow-up questionnaire. Eight hundred and twenty questionnaires (50%) were received and evaluated. Proportionately more mothers than fathers, and more fathers than children watch WPSX. WPSX holds a greater proportion of the total TV audience than do five comparable ETV stations in other cities. The three most popular programs recalled were "French Chef,""NET Playhouse," and "Folk Guitar." Those who did not regularly watch WPSX most frequently cited unsatisfactory antenna reception as the reason. Descriptions of methodology of the survey and a copy of the questionnaire are appended to the results of the survey. (RP)
Continuing Education, The Pennsylvania State University, University Park, Pa. 16802 ($2.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Pennsylvania State Univ., University Park. Center for Continuing Liberal Education.