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ERIC Number: ED028646
Record Type: Non-Journal
Publication Date: N/A
Pages: 18
Abstractor: N/A
Reference Count: N/A
"Medicine Today;" A Small Scale Trial of Subjective Responses of Doctors Viewing Television in Groups.
Meyrick, R. L.
The intent of this admittedly small scale and unsophisticated trial was to test the response of General Practitioners to being given a form to fill out following a television broadcast, to test the value of the semantic differential method for testing subjective responses to the programs, and to see if some means of testing by multiple-choice questions could be used to assess knowledge gain immediately following the broadcast. Three programs of the BBC 2 production "Medicine Today" were selected as the subject matter for these tests. Clinical tutors and other organizers in ten areas were sent 270 forms on each of the three months to distribute to groups of doctors who met in hospitals and elsewhere to watch the lunchtime transmission of the programs. Replies from the General Practitioners numbered 104, 95, and 107 respectively for each of the three programs. The semantic differential provided the most valuable assessment of subjective responses so far obtained for these programs and was easily understood by the doctors. Multiple-choice questions following the second program proved to be confusing and were replaced by factual questions for the third program. A section including copies of the questionnaires and compilation of the responses is appended. (RP)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Association for the Study of Medical Education, Dundee (Scotland).