ERIC Number: ED028399
Record Type: RIE
Publication Date: 1967
Reference Count: N/A
An Empirical Investigation of the Effectiveness of Executive Development Programs As Perceived by Participating Marketing and Sales Executives.
Trickett, Wilson L.
A study of the effectiveness of executive development programs for marketing and sales executives tested three hypotheses: (1) participation in such programs results in identifiable benefits as perceived by the participants; (2) academically oriented executive development programs have significant advantages over company oriented programs as perceived by participants; and (3) program benefits as seen by participants are enduring. Phases of the study were an evaluation of a 2 1/2 week Graduate School of Sales Management and Marketing (1962), a questionnaire survey of 84 management and marketing executives (1964), and a followup evaluation in 1965 of the effectiveness of the programs. The hypotheses were basically substantiated. However, there was relatively little enthusiasm for company programs as compared to academically oriented programs. Three major features of the more successful programs were: (1) participants had both the desire and the capacity to develop; (2) the best qualified instructors were university faculty with a business or business consulting background; (3) the curriculum fitted executives' daily employment needs, used the best learning techniques, and involved discussion among participants and with faculty. (author/ly)
Descriptors: Administrators, Doctoral Dissertations, Extension Education, Followup Studies, Heterogeneous Grouping, Homogeneous Grouping, Management Development, Marketing, Participant Satisfaction, Program Content, Program Evaluation, Teaching Methods
University Microfilms, 300 N. Zeeb Rd., Ann Arbor, Michigan 48106 (Order No. 68-4228, MF $3.00, Xerography $6.00).
Publication Type: N/A
Education Level: N/A
Authoring Institution: Michigan State Univ., East Lansing.
Note: Ph. D. Thesis.