ERIC Number: ED028359
Record Type: Non-Journal
Publication Date: 1968-Jul
Reference Count: N/A
A Study of the Adoption Process of a Family Living Practice by Homemakers in a Selected North Carolina County. Report No. 8.
Stroud, Maidred Morris
This study sought to determine the stage (awareness, interest, evaluation, trial, or adoption) reached by homemakers in adopting the water blanching of vegetables for freezing; to identify information sources (mass media, agencies, experts, informal personal contacts, and organizations); and to assess the relationship of certain personal, social, and situational characteristics to current stages of adoption. The three-part questionnaire was administered to 150 respondents in Columbus County, North Carolina, who had bought freezers within the past five years. Major findings included the following: (1) adoption rates were high (79% to 90%) for all four steps of the blanching process; (2) mass media were important in four of the five adoption stages; (3) respondents' own experience was the major information source in the actual adoption of the innovation; (4) length of freezer ownership and age (over 40 more than under 40) were significantly related to adoption of one or another of the blanching steps. (ly)
Publication Type: N/A
Education Level: N/A
Authoring Institution: North Carolina State Univ., Raleigh. Dept. of Agricultural Information.
Identifiers - Location: North Carolina