ERIC Number: ED027428
Record Type: RIE
Publication Date: 1968-Jan
Reference Count: 0
Survey to Determine Appropriate Occupational Programs in the Field of Distribution and Marketing at Various Levels of Education. Final Report. Vol. I: Relative Importance and Preparation for Distributive Education Subject Area.
Peck, Charles E.; Denman, F.L.
Two surveys were made to find out (1) What personal characteristics, knowledge, and skills are needed for competency in distribution-type jobs, (2) How much classroom time these topics need, and (3) Where they should be taught. One survey consisted of personal interviews with businessmen to determine the knowledge, skills, and personal characteristics which are important to distribution employees in their jobs. It covered a stratified random sample of 250 marketing firms in the State of Washington. The second survey was a complete census of 96 teacher-coordinators in high school, community college, and vocational-technical distributive education programs in the State of Washington. The coordinators made judgements regarding the number of classroom hours needed to teach the subject matter investigated in the business survey and where it should be taught. The study revealed seven areas of greatest importance: (1) job knowledge, (2) human relations, (3) personal characteristics, (4) communications, (5) mathematics, (6) salesmanships, and (7) business management. Recommendations included the following suggestions for distributive education curriculums: cooperative programs and instruction in human relations, communications, mathematics, salesmanship, management, and personal development. Volume II is available as VT 007 953. (MU)
Descriptors: Curriculum Development, Curriculum Research, Distributive Education, Distributive Education Teachers, Educational Needs, Employer Attitudes, Employment Qualifications, Individual Characteristics, Interviews, Job Skills, Marketing, Postsecondary Education, Program Length, Questionnaires, Sales Occupations, Secondary Education, Surveys, Teacher Attitudes
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Washington Univ., Seattle.