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ERIC Number: ED027015
Record Type: Non-Journal
Publication Date: 1967-Aug
Pages: 243
Abstractor: N/A
Reference Count: N/A
The Two-Step Flow of Communication: Explorations in an Educational Setting.
Martin, Margaret Ruth
Because communication in a classroom is seldom complete, students seek further information elsewhere. This study examines these sources of information and the type of information sought from each. Twenty-two Remedial English students and 21 English Composition students were interviewed in separate half-hour sessions. It was hypothesized that they would have different information sources because of the significant differences in their English achievement and in their socioeconomic background. A questionnaire was designed for the study--the first part for demographic data and the second for data on specific attitudes, decision-making processes and influences, listening and reading habits, usual sources of information, likely influential or expert choices, and opinions on the individual leadership position. A t-test showed a significant difference in English achievement; a Chi-square test showed none in information-flow patterns. In both classes, the groups were heterogeneous and the only acknowledged leader was the teacher. Their instruction-information habits are affected by socio-environmental background. Since most students work full- or part-time, the college is primarily for classwork. Most of them take no part in extracurricular activities and do not understand the college organization. Most devote no more than 15 hours a week to TV and radio, and rely primarily on newspapers and magazines for their secondary information. Further research is suggested by several of these findings. (HH)
University Microfilms, 300 North Zeeb Road, Ann Arbor, Michigan 48106 (Order No. 68-13,849, MF $3.15, Xerography $11.05).
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Syracuse Univ., NY.
Identifiers - Location: Ohio