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ERIC Number: ED026860
Record Type: RIE
Publication Date: 1968-Jun
Pages: 210
Abstractor: N/A
Reference Count: 0
The Uses of Television and Their Educational Implications; Preliminary Findings from a Survey of Adult and Adolescent New York Television Viewers.
Gans, Herbert J.
To collect data on how to make television a more effective learning instrument outside of the classroom, a standard probability sample with quotas consisting of 200 adults and 200 adolescents living in New York City was interviewed to study how people use TV, their attitudes toward various types of programing, and their viewing preferences. Designed to exclude light viewers, the interview schedule featured questions on viewing habits, relevance of TV to personal problems, audience preferences in news coverage, and entertainment vs. information. An attempt was made to correlate opinion with variables of age (by describing TV use among adolescents), class, race (by describing the effects of white television in the black community), emotional health (as judged by the respondents), and frequency of viewing. Such variables influence the choice of a network newscaster (Huntley-Brinkley, Cronkite, or Jennings), the selective perception of news and editorial content, and the taste for reality or fantasy in hypothetical programs. Characteristics of the sample, the interview schedule, and attitude data from East Harlem residents are appended to the text. (TI)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Center for Urban Education, New York, NY.