ERIC Number: ED026716
Record Type: RIE
Publication Date: 1966-Jul
Reference Count: 0
The Schools and the Community: A Communications Study.
Suburban Area Study Group, Silver Spring, MD.
This comprehensive report of a 2-year study (1964-1966) of communications between the schools and the community includes descriptions of seven related study projects. Procedures and methodology for an effective school-community public relations program are described in a professional handbook produced as a result of the overall study. Fourteen steps for fact-finding and analysis of need, administrative planning, and program operation are explained. The seven study projects are (1) a survey of attitudes and information about public schools in Montgomery County, Maryland, (2) a survey of school-community information services, (3) a school news survey and content analysis, (4) an identification of county organizations and their relationships to schools, (5) a survey of school-community information programs in Maryland, (6) a survey of selected school public relations programs in 29 communities across the United States, and (7) the preparation of a school public relations bibliography of over 300 items available in the Washington, D.C. area. Appended questionnaires are accompanied by a description of procedures followed for sampling, distribution, followup, and coding of responses. (JK)
Publication Type: N/A
Education Level: N/A
Sponsor: Eugene and Agnes E. Meyer Foundation, Washington, DC.
Authoring Institution: Suburban Area Study Group, Silver Spring, MD.