ERIC Number: ED025845
Record Type: RIE
Publication Date: 1967
Reference Count: 0
Public Relations Gold Mine, Volume 9.
Preusch, Dee, Ed.
Nineteen articles present an overview of ideas dealing with many facets of school public relations. Analysis and suggestions cover topics such as (1) planning and use of press conferences; (2) proper balance between techniques and message in public relations programs; (3) potency of education in economic and social development; (4) interpretation of voting on school finance issues; (5) techniques for improving personal presentations, use of radio and television, publications, parent conferences, letters, and teacher recruitment materials; (6) making the school responsive to community needs to improve school community relations; (7) necessary skills of the school public relations specialist; (8) public relations through exhibition of student efforts and achievements; (9) public relations for innovative programs; (10) confusion concerning the administration of information programs; (11) role of the classroom teacher in public relations; and (12) potential problems with internal school communications. A 52-entry selected bibliography is included. Related documents are EA 001 920 (Volume 8) and EA 001 854 (Volume 10). (TT)
Descriptors: Administrator Role, Communication Problems, Community Attitudes, Educational Finance, Educational Innovation, News Media, Parent Conferences, Public Relations, Public Schools, Publications, Radio, School Community Relationship, School Districts, Speech Skills, Teacher Recruitment, Teacher Role, Television, Voting
National School Public Relations Association, 1201 Sixteenth St., N.W., Washington, D.C. 20036 ($2.00).
Publication Type: N/A
Education Level: N/A
Authoring Institution: National School Public Relations Association, Washington, DC.