ERIC Number: ED025249
Record Type: Non-Journal
Publication Date: 1968
Reference Count: N/A
Open Circuit Television and the Community College.
Long Beach City Coll., CA.
This report describes the setting, implementation, and findings of an experiment in educational telecasting of 17 one-hour lectures, a course for college credit in lower division health education. Units included (1) quackery, (2) self-diagnosis, (3) preventive medicine, (4) syphilis and gonorrhea, (5) environmental health, (6) cancer, (7) heart disease, (8) arthritis and exercise, (9) cigarettes and health, (10) nutrition and obesity, (11) mental illness, (12) drug abuse, and (13) smoking and dental health. Over 2,000 students enrolled and an estimated 32,000 adults viewed the program each week. Findings included: (1) 72% of those taking the course were over 30 years of age; (2) 10% were under 21; (3) almost half of the enrollees completed the course; (4) 10% of those completing the course were public school teachers, 30% were homemakers, 24% were in full-time employment, and 70% were married. It was concluded that the course reached an entirely different segment of the population from the typical junior college class, and that the many visual aids not ordinarily used in classrooms (close-up charts, models, objects, professional artwork, and selective portions of films) accounted for the greater effectiveness of the cou"se. It was estimated that the college received over $200,000 worth of publicity in the form of promotional advertising time as a concomitant of the series. (RM)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Long Beach City Coll., CA.
Identifiers - Location: California