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ERIC Number: ED025159
Record Type: RIE
Publication Date: 1960
Pages: 168
Abstractor: N/A
Reference Count: 0
Research, Principles, and Practices in Visual Communication.
Ball, John, Ed.; Byrnes, Francis C., Ed.
Under the sponsorship of the National Project in Agricultural Communications, a series of 14 lessons by various authors has been compiled to serve as a reader or training manual in the field of visual communications. Several models of communications are outlined and evaluated. Many studies which concern themselves with the concepts of source, encoding or decoding methods, channel, message, and receiver are described briefly. The development, structure, and function of visual perception are sketched, with reference made to the part that individual differences, motivation, and set play in visual communication. Several specific theories of perception are presented in a condensed form. Some guidelines for planning and evaluating a communications program are laid down. The choice and use of effective design and appropriate medium for visual communication are discussed. Some solutions to problems in obtaining, coordinating, storing, and filing visual materials are offered. Research studies on the roles of drive, cue, response, reward, and visual factors as a part of the learning process of communication are surveyed. An extensive bibliography is included. (JY)
Department of Audiovisual Instruction, National Education Assn., 1201 16th Street, N.W., Washington, D.C. 20036 ($4.00).
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: National Education Association, Washington, DC. Dept. of Audiovisual Instruction.
Authoring Institution: National Association of State Universities and Land Grant Colleges, Washington, DC.