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ERIC Number: ED024788
Record Type: Non-Journal
Publication Date: 1968-Feb
Pages: 249
Abstractor: N/A
Reference Count: N/A
Operatin g Gap-Stop. A Study of the Application of Communications Techniques in Reaching the Unreachable Poor. Final Report. Vol. I.
Mendelsohn, Harold; And Others
This report presents a pioneering effort in the use of television in bringing to a particular sub-population, the disadvantaged, the particular kinds of information which could dispel ignorance in certain key informational areas. From information gathered by a 337-item questionnaire covering demographic characteristics, attitudes, communication and media habits, etc., eight 30-minute television scripts, titled "Our Kind of World," were written and produced for airing to sample audiences in five housing units of the Denver Housing Authority. Thirty-nine percent of the viewers indicated dispositions to change certain behaviors as a result of the special programs. Typical responses included: (1) "It taught me more about my budget, also more about confronting people," (2) "I will be buying and cooking foods that I had not thought of," (3) "It told me where to go for help." As demonstrated by this project, television does have an alternative approach towards a solution to the crises in urban communication. Document VT 007 436 contains appendixes to this report. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Denver Univ., CO.
Identifiers - Location: Colorado; Colorado (Denver)