ERIC Number: ED024788
Record Type: Non-Journal
Publication Date: 1968-Feb
Reference Count: N/A
Operatin g Gap-Stop. A Study of the Application of Communications Techniques in Reaching the Unreachable Poor. Final Report. Vol. I.
Mendelsohn, Harold; And Others
This report presents a pioneering effort in the use of television in bringing to a particular sub-population, the disadvantaged, the particular kinds of information which could dispel ignorance in certain key informational areas. From information gathered by a 337-item questionnaire covering demographic characteristics, attitudes, communication and media habits, etc., eight 30-minute television scripts, titled "Our Kind of World," were written and produced for airing to sample audiences in five housing units of the Denver Housing Authority. Thirty-nine percent of the viewers indicated dispositions to change certain behaviors as a result of the special programs. Typical responses included: (1) "It taught me more about my budget, also more about confronting people," (2) "I will be buying and cooking foods that I had not thought of," (3) "It told me where to go for help." As demonstrated by this project, television does have an alternative approach towards a solution to the crises in urban communication. Document VT 007 436 contains appendixes to this report. (CH)
Descriptors: Adult Education, Audiences, Communication (Thought Transfer), Consumer Education, Demonstration Programs, Disadvantaged, Economically Disadvantaged, Educational Television, Family Life Education, Mass Media, Material Development, Program Descriptions, Program Development, Program Evaluation, Television Viewing, Urban Culture, Urban Education, Videotape Recordings
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Denver Univ., CO.
Identifiers - Location: Colorado; Colorado (Denver)