ERIC Number: ED024274
Record Type: Non-Journal
Publication Date: 1968-Feb
Reference Count: N/A
Operation Gap-Stop; A Study of the Application of Communication Techniques in Reaching the Unreachable Poor.
A project of the Communication Arts Center of the University of Denver explored the use of a mass medium (television) to communicate to the urban poor helpful information about problems in their every day lives. A random sample of 649 residents of a Denver public housing project was chosen. They were first interviewed to gain information about themselves, their problems, and their television viewing habits. An eight-episode soap opera, "Our Kind of World," was developed, containing bits of information about possible solutions to problems interwoven in the plot. After the series was shown on a local ETV station, the sample group was reinterviewed. Viewers found the show believable (90%), enjoyable (67%), and helpful (62%). Thirty-nine per cent of the sample said they considered a change in their way of living as a result of information gained from the shows. It was concluded that a small sub-population could be reached with specific information relevant to their problems, using a channel of the mass media and tailoring the content and format to the target audience. Methods of statistical evaluation were not given. (JY)
Descriptors: Adult Education, Adult Programs, Broadcast Television, Communication Problems, Community Education, Economically Disadvantaged, Educational Media, Instructional Innovation, Listening Groups, Low Income Groups, Mass Instruction, Mass Media, Poverty Areas, Self Help Programs, Urban Culture, Urban Education, Urban Problems
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Denver Univ., CO. Communication Arts Center.