ERIC Number: ED023889
Record Type: RIE
Publication Date: 1968-Aug
Reference Count: 0
Development of a Retailing Instructional System for Distributive Education. Final Report, No. 26.
Ertel, Kenneth A.
The purpose of the project was to develop a polysensory multi-media programed instruction presentation which could teach non-college-bound youth competencies necessary for entry level employment in the general merchandise retail field. Instructional systems concepts were used in preparing for field testing nine sub-systems of instruction in retailing. Sub-systems were: (1) Salesperson's Job, (2) Qualities of a Salesperson, (3) Customers' Buying Motives, (4) Selling Process, (5) Merchandise Information, (6) Cash Register Operation, (7) Stockkeeping Task, (8) Retail Recordkeeping, and (9) Working with People. Prototype components which include 23 booklets of programed instruction and eight audiscan sound slidefilms have been developed for the instructional sub-systems of Cash Register Operation, Stockkeeping Task, Retail Record Keeping, and Working with People. These materials are ready for field testing by the Northwest Regional Education Laboratories during the fall semester of 1968. (MM)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: Idaho Univ., Moscow. Coll. of Education.