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ERIC Number: ED023403
Record Type: RIE
Publication Date: 1965-Jan
Pages: 327
Abstractor: N/A
Reference Count: N/A
Philanthropic Support of Private Junior Colleges in the United States.
Elkins, Floyd S.
This study of 54 independent and 87 church-affiliated junior colleges sought to verify three empirical generalizations: (1) most maintain development programs; (2) voluntary support thus received is related to (a) staff member(s) responsible for the program, (b) volunteer groups to stimulate philanthropic support, (c) an active alumni group, (d) an alumni fund, and (e) membership in alumni and public relations associations; and (3) the amount of support (excluding church funds) is related to the size of enrollment. The factors studied (four by questionnaire, one by telephone) were: (1) number of programs for voluntary support, (2) types of gifts received, (3) sources, (4) uses of the gifts, and (5) effective ways to solicit gifts. Data supported generalizations (1) and (2), but, for (3), showed a less positive relationship for the independent college than for the church-related. For the latter, a larger enrollment brought more support from non-church sources. Also noted were ten attributes of effective programs: (1) a fund-raising staff member with special social and administrative skills, (2) a wide-ranging master plan, (3) an informal approach for public colleges, (4) a more formally organized program for the private colleges, (5) emphasis on gifts as investments, not expenses, (6) use of professional outside counsel, (7) solicitation of deferred gifts (bequests), (8) keeping donors informed of development progress, (9) careful timing between fund raising campaigns, and (10) appropriate expressions of gratitude. (HH)
University Microfilms, Inc., P.O. Box 1346, Ann Arbor, Michigan 48106 (Order No. 65-8040, MF $4.15, Xerography $14.65).
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Texas Univ., Austin.