THE NEED FOR SUBJECT MATTER CONTENT IN HOME AND FAMILY LIVING, AND ITS RELATION TO CERTAIN SOCIOECONOMIC CHARACTERISTICS OF CLUB MEMBERS WERE STUDIED. DATA WERE OBTAINED FROM 253 RESPONDENTS BY MAILED QUESTIONNAIRE. FINDINGS INDICATED A WIDE RANGE EXISTED AMONG MEMBERS IN AGE, EDUCATION, INCOME, AND PLACE OF RESIDENCE. THERE WAS A NEED FOR ALL SUBJECTS, BUT INTENSITY OF NEED DIFFERED. OLDER MEMBERS HAD A NEED FOR CLOTHING INSTRUCTION, THOSE WITH INCOME UNDER $2500 FOR FOOD AND NUTRITION, $2500-$4999 FOR CLOTHING, $5000-$7499 FOR HOUSING, AND $7500 AND OVER FOR HUMAN RELATIONS PROGRAMS. RURAL RESIDENTS DESIRED PROGRAMS DEALING WITH HOUSING, WHILE URBAN RESIDENTS HAD A NEED FOR FOOD AND NUTRITION PROGRAMS. OTHER PARTICIPANT CHARACTERISTICS SUCH AS HOME OWNERSHIP, MARITAL STATUS, AND EMPLOYMENT WERE ALSO NOTED. GENERALIZED CONCLUSIONS INCLUDE--(1) CLUB MEMBERS TEND TO BE HOUSEWIVES WHO OWN THEIR OWN HOME AND ARE MIDDLE AGED, (2) A SIGNIFICANT RELATIONSHIP EXISTS AMONG THE SOCIOECONOMIC CHARACTERISTICS OF AGE, EDUCATION, AND INCOME, AND EXPRESSED NEEDS, AND (3) THE RELATIVELY LOW LEVEL INTENSITY OF EXPRESSED NEED FOR THE HOME DEMONSTRATION PROGRAM SUGGESTS A NEED FOR REEXAMINATION OF THE TOTAL PROGRAM. THIS DOCUMENT IS A DOCTORAL THESIS AVAILABLE FROM UNIVERSITY MICROFILMS, ANN ARBOR, MICH. ORDER NO. 64-1046. MICROFILM $3.50, XEROGRAPHY $12.15. 269 PAGES. (PT)