A CRITICAL EXAMINATION OF THE CURRENT THINKING IN THE PSYCHOLOGY OF READING IS PRESENTED. IT IS CONTENDED THAT READING SPECIALISTS HAVE BORROWED FROM PSYCHOLOGY WITHOUT REGARD FOR A TOTAL THEORY OF READING. DEFINITIONS OF SUCH CONCEPTS AS READING HABITS NEED TO BE MADE EXPLICIT. IT IS RECOMMENDED THAT MORE ATTENTION BE DIRECTED TOWARD INTEGRATING SCHEDULES OF REINFORCEMENT WITH THE ABILITY OF THE LEARNER. THE FUTURE OF READING RESEARCH IS CONSIDERED TO LIE IN THE INTENSIVE STUDY OF LIMITED SEGMENTS OF READING BEHAVIOR. THE GOAL OF THIS RESEARCH WILL BE TO DISCOVER ONE OR TWO PRINCIPLES AT A TIME. THIS PAPER WAS PRESENTED AT THE NATIONAL READING CONFERENCE (TAMPA, NOVEMBER 30 - DECEMBER 2, 1967). (BK)