A 2-YEAR STUDY OF COLLEGE FACULTY ADVISING WITH SELECTED FRESHMEN STUDENTS WAS STUDIED AT MACALESTER COLLEGE. SIX SPECIALLY SELECTED AND PREPARED FACULTY MEMBERS WERE GIVEN RELEASED CLASSTIME TO BE MORE AVAILABLE TO THE STUDENTS ASSIGNED TO THEM. THE HYPOTHESES WERE THAT SUCH AN ADVISORY SYSTEM WOULD RESULT IN (1) GREATER RETENTION OF STUDENTS, (2) HIGHER GRADE POINT AVERAGES, (3) HIGHER SCORES ON ACADEMIC ORIENTATION ON THE OMNIBUS PERSONALITY INVENTORY, (4) HIGHER SCORES ON SCHOLARSHIP AND COMMUNITY AWARENESS ON THE COLLEGE AND UNIVERSITY ENVIRONMENT SCALES, AND (5) A GREATER SATISFACTION OF STUDENTS WITH THEIR COLLEGE AND ADVISORS. THE FINDINGS SHOWED NO SIGNIFICANT DIFFERENCES BETWEEN THE 120 STUDENTS IN THE SPECIAL PROGRAM AND A SIMILAR SAMPLE OF OTHER STUDENTS. POSSIBLE REASONS SUGGESTED FOR THE LACK OF IMPACT OF SUCH A PROGRAM WERE A CHANGING STUDENT BODY AND THE NEED FOR ADVISING TO BE TIED MORE CLOSELY TO THE CURRICULUM. THE IMPLICATIONS OF THE STUDY WERE THAT FACULTY MEMBERS SHOULD BECOME SPECIALISTS IN ACADEMIC ADVISING AND THAT COLLEGES USE UPPERCLASSMEN AS FRESHMEN ADVISORS. A NUMBER OF QUESTIONS ARE SUGGESTED FOR FUTURE RESEARCH ON ADVISOR PROGRAMS. (NS)