INSTRUMENTAL INFORMATION-SEEKING BEHAVIOR AMONG ADULTS WAS STUDIED TO DETERMINE "WHAT KINDS OF PEOPLE SEEK WHAT KINDS OF INFORMATION THROUGH WHAT CHANNELS." INTERVIEWS WERE CONDUCTED WITH 1,869 ADULTS WHO WERE ASKED ABOUT (1) THEIR USE OF ADULT EDUCATION, MASS MEDIA, AND INTERPERSONAL INFORMATION SOURCES, AND (2) THEIR METHODS OF OBTAINING INFORMATION IN SPECIFIC TOPIC AREAS - BUSINESS-FINANCIAL, HEALTH, WELFARE, EDUCATION, RELIGION, NATIONAL AND INTERNATIONAL AFFAIRS, LOCAL PUBLIC AFFAIRS, OCCUPATIONS, HOMEMAKING, AND LEISURE ACTIVITIES. RESPONSES WERE TABULATED BY AGE, SEX, EDUCATION, OCCUPATION, INCOME, AND LENGTH OF COMMUNITY RESIDENCE. THE FINDINGS INDICATED THE WAYS THE INFORMATION SOURCE USED VARIES WITH EDUCATIONAL BACKGROUND, OCCUPATION, AND KIND OF DATA SOUGHT. (AL)