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| Behaviour and Information… | 1 |
Author
| Hall, Richard H. | 1 |
| Hanna, Patrick | 1 |
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| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Direct linkHall, Richard H.; Hanna, Patrick – Behaviour and Information Technology, 2004
The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in one of four colour-combination conditions. Major…
Descriptors: Intention, Visual Perception, Readability, Aesthetics
