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Download full textForbes, Raymond L., Jr.; Nickols, Frederick W. – 1974
The basic similarities between educational technology and organizational development provide a powerful rationale for collaboration. The two disciplines are essentially in the same business, that of systematically changing human behavior. System theory and the system model appear to supply the language and the technology through which such efforts…
Descriptors: Behavioral Objectives, Behavioral Sciences, Criterion Referenced Tests, Educational Technology
