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Descriptors:
Program Evaluation; Youth; State Programs; Adolescents; Advertising; Regression (Statistics); At Risk Persons; Prevention; Smoking; Telephone Surveys; Health Promotion; Health Behavior; Health Education; Public Health; Adolescent Attitudes; Program Effectiveness; Mass Media Effects; Mass Media Role

Abstract:
In 2003, the state of North Carolina (NC) implemented a multi-component initiative focused on teenage tobacco use prevention and cessation. One component of this initiative is "Tobacco.Reality.Unfiltered." ("TRU"), a tobacco prevention media campaign, aimed at NC youth aged 11-17 years. This research evaluates the first 5 years of the TRU media campaign, from 2004 to 2009, using telephone surveys of NC youth. Overall, TRU campaign awareness was moderate among youth in its first year, with awareness significantly increasing over time. The majority of youth who saw the advertisements reported that they were convincing, attention grabbing and gave good reasons not to smoke. In 2009, logistic regression models revealed awareness of the TRU advertisements was associated with decreased odds of current smoking and experimenting with cigarettes for at-risk NC youth. Results from this research may help other states to define, evaluate and modify their own media campaigns, especially within financially or politically constraining environments. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Smoking; Television; Advertising; Mass Media Effects; Mass Media Role; Telecommunications; Health Promotion; Prevention; Health Behavior; Public Health; Information Dissemination; Program Effectiveness; Program Evaluation; Correlation; Statistical Analysis

Abstract:
The aim of the study was to assess the relative effectiveness of cessation, secondhand smoke and other tobacco control television advertisements in promoting quitlines in nine states from 2002 through 2005. Quarterly, the number of individuals who used quitlines per 10 000 adult smokers in a media market are measured. Negative binomial regression analysis was used to link caller rates to market-level exposure to tobacco control television advertisements overall and by message theme. The relationship between caller rates and advertising exposure was positive and statistically significant (P less than 0.001). Advertisements that focus on promoting cessation (P less than 0.001), highlighting the dangers of secondhand smoke (P = 0.037), and all other tobacco countermarketing advertisements (P = 0.027) were significantly associated with quitline caller rates. For every 10% increase in exposure to cessation, secondhand smoke and other tobacco countermarketing advertisements, caller rates increased by 1.1, 0.2 and 0.4%, respectively. Caller rates significantly increased in quarters when cigarette excise tax increased (P less than 0.001) and when the percentage of the population covered by comprehensive smoke-free air laws increased (P = 0.022). Although advertisements promoting cessation are the most effective in driving quitline use, other topics, such as messages highlighting the dangers of secondhand smoke, also prompt their quitlines. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Student Attitudes; Advertising; Ethics; College Students; Standards; Work Environment; Vignettes; Intention

Abstract:
A national survey of 1,045 advertising students measured opinions about the ethical nature of advertising and ethical dilemmas in the advertising business. More than nine out of ten students agreed that working for a company with high ethical standards was important. Students rated all twelve workplace dilemmas presented as somewhat unethical. For ten of the twelve scenarios, student attitude toward the ethicality of the described action and behavioral intent were inconsistent. Implications for advertising educators and for professionals are discussed. (Contains 3 tables and 46 notes.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Information Security; Business Education; Electronic Learning; Content Analysis; Research Methodology; Databases; Integrity; Internet; Telecommunications; Handheld Devices; Management Development; Citations (References); Classification; Cheating; Advertising; Crime; Banking; Retailing; Marketing; Privacy

Abstract:
Research on the topic of cell phones has proliferated over the past decade. Based on a review of the literature, it appears that the majority of the extant research on the topic resides in the technology, education, and social sciences fields. Recent reviews indicate that the scope of the research on cell/mobile phones is eclectic in nature (Piotrowski & Kass, 2013). In the field of Education, the focus of research on this topic has a focus on high school students or adolescents. Although there is emergent research on cell phones related to college-age business students, a review of this body of knowledge has not been reported. Thus, the purpose of the present study is to conduct a bibliometric content analysis of research on cell phones related to business students indexed in the business-management literature. The database ABI/Inform was the database selected as this scholarly file has been identified as a major bibliographic source in business education. A keyword search located 114 references; of these, 107 were research articles which then served as the bibliographic pool for further analyses. Results, based on a content analysis typology, showed the following major topical areas of focus: Academic integrity (online cheating), business education, phone upgrades, mode of data collection in research, advertising, and online instruction. Noteworthy areas that are de-emphasized by researchers include: cybercrime, online piracy, company database breaches, and identity theft. Conclusions: with regard to cell/mobile phones, there seems to be a discrepancy between topics stressed in the media versus areas of research interest by academic investigators. (Contains 1 table.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
College Students; Statistics; Student Attitudes; Advertising; Majors (Students); Factor Analysis; Positive Attitudes

Abstract:
This study used the Students' Attitudes toward Statistics Scale (STATS) to measure attitude toward statistics among a national sample of advertising students. A factor analysis revealed four underlying factors make up the attitude toward statistics construct--"Interest & Future Applicability," "Confidence," "Statistical Tools," and "Initiative." Advertising students' attitudes toward statistics were shown to be more positive than negative. Students in this study were most positive about the use of Statistical Tools and displayed attitudes well above neutral on Interest & Future Applicability and Initiative. Confidence received the lowest evaluation. Advertising students who were drawn to the major because of its creative aspects had significantly weaker attitudes toward statistics than did those who came to study advertising because of the business aspects. Strategies for improving negative attitudes toward statistics in advertising courses are discussed. (Contains 2 tables and 64 notes.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Majors (Students); Mass Media; Personality; Personality Traits; Differences; News Media; Public Relations; Advertising; Collegiality; Cooperation; Efficiency; Reliability; Undergraduate Students; Creative Thinking; Extraversion Introversion; Student Surveys; Comparative Analysis

Abstract:
A study of news media and strategic communication majors (n = 273) revealed differences in regard to personality indices and impetuses for selecting to pursue degrees. Showing overall agreement in the importance of openness, agreeableness, and conscientiousness, strategic communication students were significantly higher in their ratings of agreeableness. News media students were significantly higher in their ratings of openness. In addition, news media students stated a significantly higher rating of the importance of altruistic purposes. Strategic communication students placed higher emphasis on financial gain. Implications for pedagogy and the profession are discussed. (Contains 2 tables and 39 notes.) Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Faculty Publishing; University Presses; Universities; Advertising; Information Technology; Scholarship; Literacy; Higher Education; English; Language Role; Government Role; Innovation; Library Services; Consortia; Electronic Publishing

Abstract:
The modern world's understanding of American university press has long been shaped by university-press books. American university-press books are good international advertisements for the universities whose logos grace their spines. The growth of transnational scholarship and the expansion of digital communications networks are converging in ways that have transformed academic publishing. Driving global scholarship--and readership--are several trends--increasing literacy rates, the spread of English, government investment in higher education, and the cross-nationalization of scholarly research. The single most significant innovation in the global publication of American scholarly books is the starting of two online library-aggregation services, the University Press Content Consortium's Books on Project MUSE and Books at JSTOR. Together they include selections of monographs from nearly 90 American university presses and deliver for purchase roughly 30,000 digital books to libraries, from Indiana to Indonesia. Books and journals on both MUSE and JSTOR are fully searchable. A second technology that will expand university presses' international presence is the transnational advance of online book merchants. A third technology poised to expand the global footprint of the American university press is print on demand, or POD, an unsung success story of the digital-publishing revolution. POD technology enables presses to keep books in print perpetually and control inventory while satisfying customers' needs. A fourth technology abetting worldwide publishing is digitally driven publicity. Publicity--reviews, articles, interviews, blog posts, excerpts, feature stories--is the mother's milk of successful book publication. Digital communications have multiplied publicity's power, making possible heretofore unheard-of exposure for university presses and their authors. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Addictive Behavior; Youth; Advertising; Social Distance; Focus Groups; Adolescents; Self Concept; Cultural Capital; Friendship; Adolescent Attitudes

Abstract:
This study contributes to the emerging literature on commercial advertising and youth gambling by exploring adolescent's exposure to and perceptions of gambling advertisements. We analyzed a sample of 50 youth in six focus groups between the ages of 13 and 18 to examine the process by which youth perceived, received or rejected the form and content of advertising and to determine what these ads meant to their social identities. We found that youth had considerable exposure to commercial gambling advertising, decoded for the most part, the gambling messages offered by advertisers and identified themselves with the gambling experiences as they aged and well before they reached the age of majority. We also found that about one-third of gambling advertisements were not received by youth as intended and were ignored, not understood or rejected. The youngest age cohort (13-14) were the most likely to evince a social distance from the tone, style or look that many older youth found attractive in the ads and the least likely to identify themselves with the cultural capital of gambling such as social friendship, economic gain and fun and entertainment. We concluded that socially responsible advertising for youth protection should be heterogeneous and not assume that all youth are alike or will be influenced by single messages. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Descriptors:
Foreign Countries; Higher Education; Advertising; Marketing; Reputation; Consumer Economics; Visual Aids; Design; Goal Orientation; Attitude Change; School Culture; Institutional Characteristics; Commercialization; Scientific Research; Information Dissemination; Community Involvement

Abstract:
Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as Apple, "Vogue" magazine, NBC television, Harrods, Hachette Livre, or Amazon.com? Could universities use a similar design process? What customer-experience and event-marketing best practices could universities borrow from restaurants, music festivals, and department stores? These are ideas which inspired the University of Helsinki's rebranding in 2009, particularly in terms of renewing its visual identity and considering new ways to interact with the public. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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Higher Education; Colleges; Private Schools; Advertising; Marketing; Reputation; Faculty College Relationship; Consumer Economics; Visual Aids; Group Unity; College Faculty; Teacher Role; Foreign Countries

Abstract:
Colleges, universities, and independent schools use branding to attract students, keep alumni close, and unite faculty behind the institution. That last bit is key because one can't box and ship global perspectives, personal attention, flexible programs, campus traditions, innovative research, and the limitless other qualities that make educational institutions distinctive. Faculty help make these things happen and, therefore, they must be part of any branding effort. If they don't believe in the messages the marketing team disseminates, they won't help deliver the brand through their words and actions. Here, things get a little tricky, because even the most upstanding educators at the very finest institutions can recoil at being asked to participate in a branding effort. Involving them starts with education, and it often begins at the top. Note:The following two links are not-applicable for text-based browsers or screen-reading software. Show Hide Full Abstract

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