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EJ958921 - Help Wanted 2010: An Examination of New Media Skills Required by Top U.S. News Companies

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ERIC #:	EJ958921
Title:	Help Wanted 2010: An Examination of New Media Skills Required by Top U.S. News Companies
Authors:	Wenger, Deb Halpern; Owens, Lynn C.
Descriptors:	Broadcast Industry; News Media; Journalism Education; Journalism; Job Skills; Influence of Technology; Employer Attitudes; Science and Society; Employment Opportunities; Content Analysis; Mixed Methods Research; Technological Advancement; Newspapers; Employment Patterns; Media Literacy; Multiple Literacies; Educational Background; Employment Potential; Economic Climate
Source:	Journalism and Mass Communication Educator, v67 n1 p9-25 Mar 2012
More Info: Help Peer Reviewed:	Yes
Publisher:	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Date:	2012-03-00
Pages:	17
Pub Types:	Journal Articles; Reports - Research
Abstract:	A revolution in delivery methods for news and information has created an urgent need for journalism educators to define critical skills for success in the profession. A content analysis was conducted over three-month periods in 2008 and 2009 for all employment opportunities posted by the top ten American newspaper and broadcast journalism companies. More than fourteen hundred postings were coded to determine the most desirable skills and attributes for job candidates. Researchers identified important changes from year to year, including an increased emphasis on Web/multimedia skills for broadcast newsrooms and the emergence of social media and mobile content delivery as desired skills. (Contains 4 tables and 20 notes.)
Abstractor:	As Provided
Reference Count:	0

Note:	N/A
Identifiers:	N/A
Record Type:	Journal
Level:	N/A
Institutions:	N/A
Sponsors:	N/A
ISBN:	N/A
ISSN:	ISSN-1077-6958
Audiences:	N/A
Languages:	English
Education Level:	Higher Education
Direct Link:	http://dx.doi.org/10.1177/1077695811426826

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