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| ERIC #: | ED435297 |
| Title: | The Survey of College Marketing Programs. Volume III: Electronic Advertising and Marketing. |
| Authors: | N/A |
| Descriptors: | Advertising; College Administration; Comparative Analysis; Costs; Electronic Publishing; Higher Education; Institutional Advancement; Internet; Marketing; Mass Media; National Surveys; Program Administration; Public Relations; Publicity; Statistical Analysis; Student Recruitment; Tables (Data); World Wide Web |
| Source: | N/A |
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| Publisher: | Primary Research Group, Inc., 68 West 38th St., Suite 202, New York, NY 10018 ($80). Tel: 212-764-1579; Fax: 212-302-6530. |
| Publication Date: | 1998-00-00 |
| Pages: | 77 |
| Pub Types: | Numerical/Quantitative Data |
| Abstract: | This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to apply through the college Web site; 30.8 percent have a full-time webmaster; 39.3 percent produce videos about the college to send to prospective students; 75 percent advertise on the radio; and 36.4 percent advertise on cable television stations. The tables are grouped in chapters which present data on: (1) general information; (2) CD-ROM viewbooks; (3) Internet; (4) video; (5) radio advertising; (6) cable advertising; and (7) broadcast television advertising. Appended is a list of other reports available from the Primary Research Group. (DB) |
| Abstractor: | N/A |
| Reference Count: | N/A |
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| Note: | For Volumes 1 and 2, see HE 032 513-514. |
| Identifiers: | N/A |
| Record Type: | Non-Journal |
| Level: | 3 - Indexed only |
| Institutions: | Primary Research Group, Inc., New York, NY. |
| Sponsors: | N/A |
| ISBN: | ISBN-1-57440-019-3 |
| ISSN: | N/A |
| Audiences: | N/A |
| Languages: | English |
| Education Level: | Higher Education |
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