|
Record Details
|
Full-Text Availability Options:
 ERIC
Full Text (2309K)
|
|
Related Items: Show Related Items
|
| Click on any of the
links below to perform a new search |
| ERIC #: | ED116222 |
| Title: | ASK: The Advertising Survival Kit; A Guide to Advertising in High School Newspapers and Yearbooks. |
| Authors: | Lain, Laurence B. |
| Descriptors: | Advertising; Commercial Art; Higher Education; Journalism; Layout (Publications); Merchandising; Publicize; School Newspapers; School Publications; Secondary Education; Student Publications; Yearbooks |
| Source: | N/A |
More Info:
 Help
Peer-Reviewed:
|
N/A |
| Publisher: | Quill and Scroll, School of Journalism, University of Iowa, Iowa City, Iowa 52242 ($1.00) |
| Publication Date: | 1975-00-00 |
| Pages: | 53 |
| Pub Types: | Guides - General |
| Abstract: | The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches, establishing advertising rates, advertising contracts, billings, designing advertising, graphics, displaying advertising, and printing methods. The second section discusses yearbook advertising and examines such topics as planning the yearbook advertising campaign, staff incentives, establishing advertising rates, billing, record-keeping, a demographic survey of student spending patterns, designing the advertisements, graphics, displaying advertising, and getting the most for your money. Both sections contain a portfolio of exemplary advertisments. (TS) |
| Abstractor: | N/A |
| Reference Count: | 0 |
|
| Note: | N/A |
| Identifiers: | N/A |
| Record Type: | Non-Journal |
| Level: | 1 - Available on microfiche |
| Institutions: | Quill and Scroll Foundation, Iowa City, IA. |
| Sponsors: | N/A |
| ISBN: | N/A |
| ISSN: | N/A |
| Audiences: | N/A |
| Languages: | N/A |
| Education Level: | Higher Education; Secondary Education |
|
|
|
|
Help
Help With This Page
