(Purpose) This article describes the basis for effective educational technology leadership and a few of the current initiatives and impacts that are a result of the aforementioned effective leadership. (Findings) Topics addressed in this paper include: (1) the role of the educational technology leader in an educational setting; (2) an examination of the required skills of an educational technology leader; (3) theoretical frameworks and models such as organizational change and TPCK [technological pedagogical content knowledge]; (4) social and emotional aspects of technology integration; (5) impacts of effective leadership; (6) distributed and distance learning technology; (7) technology initiatives focused on learning enrichment. (Conclusions) Although educational technology leaders have had a significant impact on the field of education, effective leaders require an extensive knowledge of the leadership process and related theory to effectively integrate technology with the goal of increasing student achievement and overall school performance.