Descriptor
Advertising | 1 |
Communications | 1 |
Consumer Education | 1 |
Consumer Protection | 1 |
Federal Legislation | 1 |
Laws | 1 |
Mass Media | 1 |
Merchandise Information | 1 |
Propaganda | 1 |
Public Relations | 1 |
Publicize | 1 |
More ▼ |
Source
Author
Preston, Ivan L. | 1 |
Publication Type
Books | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Preston, Ivan L. – 1975
Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the…
Descriptors: Advertising, Communications, Consumer Education, Consumer Protection