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| ERIC #: | ED323146 |
| Title: | Television News and Presidential Campaigns: The Legitimization of Televised Political Advertising. |
| Authors: | Garner, Jane; And Others |
| Descriptors: | Elections; Higher Education; Mass Media Role; News Reporting; Political Campaigns; Political Influences; Political Issues; Presidential Campaigns (United States); Television |
| Source: | N/A |
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N/A |
| Publisher: | N/A |
| Publication Date: | 1990-00-00 |
| Pages: | 28 |
| Pub Types: | Speeches/Meeting Papers; Reports - Research |
| Abstract: | This study investigated the way that network television covered televised political advertising in presidential campaigns from 1972 through 1988. The findings indicated a substantial increase in the coverage of spots on the network evening news in 1988. In addition, 1988 coverage tended to cover negative spots more than positive ones and was more likely to be characterized by an unfavorable than a favorable slant. The suggestion is made that this increased exposure may have benefited campaigns by providing free airing of their spots, as well as legitimizing the use of political commercials as a factor in voter decision making. (NL) |
| Abstractor: | N/A |
| Reference Count: | N/A |
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| Note: | Paper prsented at the Annual Convention of the International Communication Association (Dublin, Ireland, June 1990). |
| Identifiers: | Television News |
| Record Type: | Non-Journal |
| Level: | 1 - Available on microfiche |
| Institutions: | N/A |
| Sponsors: | N/A |
| ISBN: | N/A |
| ISSN: | N/A |
| Audiences: | N/A |
| Languages: | English |
| Education Level: | Higher Education |
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