Examined the cultural basis and relevance of "Zhima Jie," a Chinese adaptation of "Sesame Street." Found that most of 3- to 6-year-olds in the sample desired books and learning materials, with disadvantaged children more likely than more advantaged children to desire books and learning materials. Older children showed a greater tendency for such desires and expressions than did younger. Findings reflected support for the cultural relevance of "Zhima Jie." (Author/KB)