The purpose of this study is to investigate to what extent contemporary high school world history textbooks portray Christopher Columbus, Hernán Cortés, and Francisco Pizarro within the context of being "sacred," "profane," or someplace in between. To evaluate for existence of content bias this study employed qualitative content analysis. Overall, the textbooks examined in this study were more sacred than profane. When broken down by individual explorer Columbus received a greater "sacred" treatment than either Cortés or Pizarro who received more balanced treatment. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]