ERIC Number: EJ1041955
Record Type: Journal
Publication Date: 2014
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1533-290X
EISSN: N/A
What if You Build It and They Still Won't Come? Addressing Student Awareness of Resources and Services with Promotional Videos
Dalal, Heather A.; Lackie, Robert J.
Journal of Library & Information Services In Distance Learning, v8 n3-4 p225-241 2014
After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project was inspired by the Library Minute videos available on YouTube, with Rider University's own twist--many of the actors, directors, and scriptwriters for the videos are the college students themselves, working alongside the two School of Education liaison librarians. This paper includes some results of the assessments before and after to examine if the videos helped make students more aware of the Libraries' resources and services. This paper also includes the creation of the videos and the publicizing of the videos in orientations, flipped classrooms, social media, and other appropriate venues.
Descriptors: Library Services, Library Materials, Educational Resources, Needs Assessment, Access to Information, Library Development, Outreach Programs, Institutional Advancement, Academic Libraries, Information Literacy, Focus Groups, Partnerships in Education, Video Technology, Feedback (Response), Publicity, Program Descriptions, Change Strategies
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Jersey
Grant or Contract Numbers: N/A