This paper offers an example of how to introduce student-centred knowledge creation and competency development in a systematic way into a master's programme. The curriculum of a new course called Module 9 was framed according to experiential learning theory. While student teams work on self-selected projects, their learning processes are accompanied by workshops and tutorials. As a consequence, practical experience drives students' learning within the applied projects that were implemented in collaboration with local companies. Coding of learning memoranda shows that each team applies each learning mode during the different stages of the projects. While evaluations of the experiences were generally positive, awareness of the learning processes can be increased throughout the course. Reflections include important lessons and improvements for the next cohorts.