This study builds on previous work to examine parent reasons for enrolling their children in a two-way immersion (TWI) charter school. This work goes beyond ethno linguistic background variables (language, ethnicity), to include other key variables such as education level, income, religion, household distance from school, and family structure. This study takes place in one school-wide TWI program in a charter school where parents must choose and actively pursue enrollment. These highly motivated parents articulate, in their own voice, their reasons for choosing to enroll their children in this school. Using open-coding strategies, six overarching categories emerged from parent responses about their reasons for enrollment: Bilingualisms/Biliteracy, Educational Experiences, Future and Career Opportunities, Cultural Immersion/Diversity, Preserving Heritage, and Proximity to Home. Chi-square statistics are used to compare demographic characteristics across these six reasons. Our findings show that parents from many different background characteristics share a desire for their child to participate in TWI education. Additionally, there are many factors outside of language dominance that are relevant to parental decisions for enrollment. These data clearly showcase a highly motivated and diverse parent population who report various reasons for choosing the school for their children. (Contains 2 tables.)