When a website has become a virtual storage closet rather than a place where useful, usable content is created, published, and organized, there is a problem. If audiences cannot quickly and easily find what they are looking for when they visit a website--and are not interested in what they find when they get there--they will get frustrated and leave. Making sure they can get what they came for--and discover reasons to stay--is where content strategy comes in. In this article, the author describes: (1) How to get results using content strategy; (2) How to ensure that content producers understand why content strategy makes sense and how it will improve the content and storytelling on the website as well as other communications channels; and (3) How to incorporate the growing use of mobile devices and the push toward responsive web design.