In the paper the problem of using effective web-based technologies and tools in teaching choreography in British higher education institutions has been discussed. Researches on the usage of web-based technologies and tools for practical dance courses in choreographers' professional training at British higher education institutions by such British scholars as L. Bracey, J. Buckroyd, J. Butterworth, B. Cohen, A. Green Gilbert, R. Lakes, L. Lavender, G. Morris, S. Popat, J. Smith-Autard, E. Warburton, D. Watson and others have been studied. The list of web-based technologies and tools used to improve the educational process, inspire and encourage both teachers and students to develop their critical thinking and reveal their potential has been presented. The most common of them have been characterized. They are: The Dance Designer, Wholodance, The Choreographer's Notebook, Multimodal Video Annotator and DanceForms. It has been found out that one of the possible ways how to overcome the problems while incorporating web-based technologies and tools into the traditional system of education and teaching choreography, in particular, is the balanced combination of web-technologies and tools with a participative approach to teacher-student interaction. It has been concluded that web-based technologies and tools can be categorized as motivational methods appealing to students' cognitive, emotional and behavioural engagement characterized by such attributes as innovation, easy usage and sharing, content control, motivational appeal, etc.