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ERIC Number: EJ444771
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0266-6669
EISSN: N/A
Marketing of Information in the Water Sector in Tanzania: A Strategy for MAJIDOC.
Michael, Benedict P.
Information Development, v8 n2 p95-98 Apr 1992
Outlines a strategy for marketing the information products and services of the Water and Sanitation Information and Documentation Centre (MAJIDOC) of the Water Resources Institute in Dar es Salaam, Tanzania. Objectives of the marketing strategy are explained, ideas for internal and external promotion are described, and a budget plan is included. (LRW)
Descriptors: Budgets, Developing Nations, Financial Support, Foreign Countries, Information Services, Library Personnel, Marketing, Objectives, Special Libraries, Water Resources
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Tanzania
Grant or Contract Numbers: N/A