As readers of "Assessment Update" know, the call for assessment is sweeping over the globe, so much so that faculty and administrators are finding it difficult to ignore it--though many may wish they could. Unfortunately, awareness does not lead to an increase in assessment implementation because fear of assessment is still widespread. The push for academic improvement by those who value and understand the process is a huge struggle, and they must feel as though they are swimming upstream. So many potential contributors timidly stick a toe into the water or watch passively from the shore. The irony in this struggle is that the biggest stakeholders involved, students, are largely left out of the process of convincing others of the value of assessment practices. Students are not just passive subjects being fed knowledge. Many actively care about their learning and the quality of their education, and would love to be involved with program improvement. In this article, the author urges faculty readers of "Assessment Update" to share the cause of assessment with their students; help them to understand why it is so important. The author has learned that it is easy to spark an interest in assessment, but it is difficult to make an actual change unless everyone becomes involved.