Coaches and sports psychologists often say that it is the mind that controls the body, and that once a race begins, it is 90 percent mental and 10 percent physical training. Teaching young athletes to use mental strategies is a skill they will continue to use throughout their athletic career, and best of all, throughout their everyday lives, even in non-athletic atmospheres. This article describes the Running Values Auction which is a fun team activity that will give the athletes an opportunity to reflect on their current values, priorities, and mental racing strategies. It can also be used as an introductory to many mental training strategies that can be beneficial to athletes such as relaxation, imagery rehearsal, self-talk, and goal-setting. The items in the Running Values Auction are targeted to runners and the discussion questions focus on the racing strategies of runners. This activity is most appropriate for a group ranging from five to 10 members. A large team can be broken into several groups. Moreover, this activity can also be tailored to the different needs of various sports such as volleyball, football, and even basketball, by simply changing the items in the auction to suit the sport. (Contains 1 figure.)