Intended as a basic text for the student, teacher, or professional, this book covers several major aspects of broadcasting. The section on programming suggests ways to capture the audience desired by the station. Job functions of studio personnel are explored. Operating and studio facilities, including microphones, tape recorders, records, turntables, and sound effects equipment, are described briefly and illustrated with photographs. The philosophy, place, and application of producing and directing musical programs, variety shows, news, features, and public service entertainment are examined in detail. Discussions of the Kennedy assassination and Pope Paul''s visit to New York from a broadcaster's angle serve as examples of radio news coverage. Writing for radio commercials, documentaries, special events and features, and a variety of other formats is described. Voice production and microphone techniques are explained, and the job opportunities for radio performers are outlined. (JK)