Purpose: This study aims to focus on the role of learning activities on the development of Romanian students making the change from academia to the workplace, specifically focusing on the role of three learning activities: classroom teaching pedagogies ("in-vitro"); field experiences ("in-situ"); and self-development experiential activities. Design/methodology/approach: Using a 12-factor scale developed by the authors to measure the role of learning activities on professional identity (PI), 364 students in an English-language BBA program at a prominent Romanian university were surveyed via an online survey service. From this sample 97 valid responses were obtained and these were regressed on a measure of PI to test three main hypotheses. Findings: "In-vitro," "in-situ," and self-development experiential activities exhibited a positive relationship to PI. The two most significant predictors of PI were found to be membership of a professional student group and the use of case studies in class. Practical implications: The findings of the study have practical implications for the business community and business educators, for activities such as curriculum development, course design and delivery. The findings reinforce the need for more practical pedagogies. Originality/value: The paper makes an empirical contribution to the field of PI development in Romanian business students and by extension to students in similar post-Communist countries. To this date there have been no studies that link practical learning activities to the development of PI in a transition society. (Contains 5 tables and 1 figure.)