A basic problem of visual perception is how human beings recognize objects after spatial transformations. Three central classes of findings have to be accounted for: (a) Recognition performance varies systematically with orientation, size, and position; (b) recognition latencies are sequentially additive, suggesting analogue transformation processes; and (c) orientation and size congruency effects indicate that recognition involves the adjustment of a reference frame. All 3 classes of findings can be explained by a transformational framework of recognition: Recognition is achieved by an analogue transformation of a perceptual coordinate system that aligns memory and input representations. Coordinate transformations can be implemented neurocomputationally by gain (amplitude) modulation and may be regarded as a general processing principle of the visual cortex.