Alberto Fuguet, one of the leaders of the McOndo writers who seek cultural direction from the United States and exploit mass-media formulas, is a polarizing figure in contemporary Latin American culture. His most recent full-length novel, the semi-autobiographical "Las peliculas de mi vida" (2003), has led many to conclude that Fuguet is simply a pawn of North American cultural hegemony rather than a true literary groundbreaker. This study, however, argues that "Las peliculas de mi vida" epitomizes Fuguet's pivotal position at the confluence of a global shift from a logo-centric to an audiovisual- and digital-centered culture, and reveals his use of pop culture as a strategy to make a place for his writing within the literary canon. Highlighting "Las peliculas de mi vida" within the context of his aesthetics, this article will explore Fuguet's seemingly contradictory status as both cultural agent provocateur and heir to Latin American literary tradition. Furthermore, it will refute the notion that Fuguet is a lackey of US cultural imperialism and show that he seeks to craft his own identity. (Contains 7 notes.)