Over the past three years, knowledge-based practices in higher education have advanced, driving the development of low/no-cost, mass-market tools for knowledge sharing and reducing some barriers to change. New investors in higher education are developing strategies to exploit the knowledge-driven value propositions. Existing institutions, anxious to maintain their position in a fast-changing world, are also taking notice. The latter are finding that past investments (e.g., in e-learning, knowledge management, and information technology) can indeed live up to the promises made for them, if knowledge sharing is encouraged and used to drive necessary change in technology, services, and culture. This article discusses the basics of "e-knowledge" and knowledge services, the potential benefits of knowledge services, and examples of knowledge services that could be implemented at institutions of higher learning. (Contains 1 table and 19 notes.)