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ERIC Number: EJ277831
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Evaluating Media Performance by Gratifications Sought and Received.
McLeod, Jack M.; And Others
Journalism Quarterly, v59 n1 p3-12,59 Spr 1982
Examines two motivational models: a drive reduction model in which media use and satisfaction are directed by the gratifications people seek, and an exposure-learning model in which the gratifications are largely received as an accidental result of exposure to media. Concludes that both can be used effectively to represent media use and satisfaction. (FL)
Descriptors: Audiences, Information Needs, Information Sources, Media Research, Models, Performance Factors, Research Methodology, Use Studies
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A