This article features Entrepreneurship Pioneers Initiative (EPI), a nine-month-long educational program targeted to first-generation, small business owners offered through the Rutgers University Center for Urban Entrepreneurship and Economic Development. In its second year, EPI has worked with more than 40 businesses out of an applicant pool of 200. The initiative is one of many programs offered by the center, an arm of the university's business college that bills itself as the first program of its kind in the country. The center aims to revitalize Newark and other urban centers in New Jersey by building strong corporate and community partnerships and putting the resources of the university at the disposal of businesses in those urban areas, particularly small businesses.