This article discusses a new standard for measuring graduate programs in the United States. The Faculty Scholarly Productivity Index, produced by Academic Analytics, a for-profit company, rates faculty members' scholarly output at nearly 7,300 doctoral programs around the country. It examines the number of book and journal articles published by each program's faculty, as well as journal citations, awards, honors, and grants received. The most recent index, based on data from 2005, indicates that some relatively unknown programs rank higher than Ivy League and other institutions with sterling reputations. The index ranked the University of Georgia at No. 2 in the subject of English, while Columbia, Cornell, Duke, Harvard, Yale, the University of Pennsylvania, and the University of Virginia did not even rank in the top 10. As with most rankings, the findings are controversial. Client universities, which pay up to $30,000 a year for the service, praise its objective benchmarks, its transparent methodology, and the fact that it is scheduled to come out regularly and predictably. Other graduate-school officials complain that the data are flawed because the index compiles names of faculty members from university Web sites, which can be incomplete or outdated, thereby skewing the entire ranking system.