In 2009, IUPUI launched the Common Theme Project, designed to "promote campus unity, conversation, and collaboration on timely issues that connect IUPUI to central Indiana and the world." This paper briefly discusses the evolution of the Common Theme Project, from its roots as a freshman common reader to the current campus focus on social entrepreneurship, strategies that increased campus and community interest, and the goal to move from a "project" status to a campus initiative that will enhance IUPUI"s commitment to outreach and engagement.