Why save wilderness? Environmental educators usually offer ecosystemic and aesthetic reasons, yet clearly this abstract approach has failed to resonate with the wider public. In this article I adopt a nutritional strategy based on a broad array of sources. Wild plant food, in terms of economics, ubiquity, and other measures, performs very well compared with supermarket competitors. This pragmatic method, I've found, offers a far more attractive and therefore popular grounding for appreciating wilderness than does highly theoretical argumentation.