This book is designed to solve the problem of coordinating art and typography with content in publications. Through text and illustrations, this book suggests ways to make pages and spreads in magazines, newspapers, and books attractive and readable. As a book of techniques, it is directed at potential and practicing art directors, designers, and editors. It is also useful to practicing journalists and photographers, and it can serve as a textbook or as supplemental reading material in high school and college courses. Chapters include: "Emergence of Magazine Design,""The Magazine Art Director,""Formula and Format,""Production,""The Approach to Design,""Typography,""Art,""The Magazine Cover,""Inside Pages,""Newspaper Makeup," and "Book Design." (RB)