Peer reviewedERIC Number: EJ378603
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Telemarketing: Building Audiences for University Theatres.
Marshall, Kevin
ACA Bulletin, n66 p37-40 Oct 1988
Contends that combining a direct mail campaign and telemarketing can help boost theater subscriptions. Describes the positive aspects of telemarketing employed by the theater at the University of Alabama, Tuscaloosa. (MS)
Descriptors: Higher Education, Theater Arts
Publication Type: Journal Articles; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
